Byoma Winter Wonder Lab

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Photo by Kaye Liautaud

Byoma hosted a Winter Wonderlab pop up in New York City. The two-day event took place December 5th and 6th in SoHo. Byoma is a UK based skincare company that delivers products designed to boost skin barrier. Founder Marc Elrick, founded Byoma during the 2020 pandemic while doing intense research on ways to scientifically improve skin. Elrick launched Byoma in February, 2022 with the goal of providing consumers with accessible skincare that is scientifically backed and clinically proven, according to Cosmopolitan, AU.

Photo by Kaye Liautaud

Some of Byoma’s standout ingredients include niacinamide, squalane, green tea, probiotic blend, bakuchiol, hyaluronic acid, and ceramides. These ingredients make Byoma’s products rich in antioxidants, humectants, and skin conditioners.

Photo by Kaye Liautaud

The Byoma Winter Wonderlab pop up event offered guests complimentary full-sized products inside of a mini-drawstring canvas tote bag. When I got to the Wonderlab desk to choose my skincare item, I expressed my concern for my skin drying out during the winter months to a woman with luminous-scarlett locks standing behind the counter. She suggested the Barrier Repair Treatment cream to help protect my skin’s barrier from the harsh cold weather we’ve had in the city for a few days.

Photo by Kaye Liautaud

Photo by Kaye Liautaud

Photo by Kaye Liautaud

The Byoma pop up had a hot chocolate bar, a DIY keychain station, and ornaments to add some holiday cheer to your skincare routine and Christmas tree.

Photo by Kaye Liautaud

Photo by Kaye Liautaud

I’ve been using the Byoma barrier repair treatment in 30°F New York weather with merciless wind. The skin around my eyes tends to flake from tearing up due to the cold wind blasting my face. My skin would feel tight and dry. After using the barrier repair treatment for five days, there was no noticeable tightness around my eyes. The moisturizer applied smoothly to my skin without any oily residue. I definitely plan to purchase another bottle after my current bottle runs out.

Photo by Kaye Liautaud

Photo by Kaye Liautaud

Byoma was also taking donations for The Girls Club on the Lower East Side of New York City. I enjoy doing charitable work for my church and organizations to help those in need. It was posted online and told to me at the pop up, that both monetary and unused goods with tags attached to the items were acceptable donations. I came the next day with a neatly packed gift bag with brand new sweaters, school supplies, and toys. While I was told “Thank you” by one of the reps, there was another rep who explained that they were not accepting physical donations however, they accepted my offering because the items were new with tags. To my shock a female rep said to me in a harsh tone “Next time we are only taking money. Tell your friends,” with an eye roll. She then repeated “Tell your friends,” in a louder tone of voice, several times over. She said a final time, “Make sure you tell your friends.” Astonished, I replied “Okay…” I attended the Byoma pop up as a guest looking to try out a new and affordable skincare line. I didn’t think that giving a donation would require me to give a PSA on what shouldn’t be donated to The Girls Club. I showed the rep the DM I received from Byoma’s instagram account stating that it was acceptable to bring these items when I asked what I could donate. She simply looked away and said “Oh.” I would have been happy to make a monetary donation as well but, the negative attitude I received made me turn away from the event and spoiled my experience. I encourage everyone to look into The Girls Club and donate out of generosity. A good friend of mine who works as a counselor and has worked with The Boys and Girls Club, shared with me the organization’s dedication to providing resources for the youth. It is unfortunate that the rep at the event represented the The Girls Club organization in such a poor manner. Byoma is a skincare brand that I have tried and recommend others to try as well. Byoma offers products that have the National Eczema Association Seal of Acceptance, making their products suitable for those with eczema. Byoma’s skincare products are also fragrance free and suitable for those with sensitive skin and fragrance allergies. Overall, the event was beautifully decorated. It is unfortunate that my time at the event ended, poorly. I understand that pop ups in New York can be chaotic with overwhelming amounts of people however, respect should be given at all times.

Photo by Kaye Liautaud

SOURCES

https://byoma.com

Lower Eastside Girls Club of NY
Seal of Acceptance™ Home
Drops of Wisdom With BYOMA’s Founder & CEO

Kaye

As the host and founder of The Kaye Liautaud Show, streaming on Youtube, I put my interests, perspectives, and product reviews into my blog to share with you. Subscribe on YouTube to enjoy new episodes of The Kaye Liautaud Show.

Dairy Boy Holiday Market NYC

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Photo by Kaye Liautaud

Dairy Boy is back in NYC and I couldn’t be happier. Dairy Boy opened a three-day holiday market that started on December 5th, in Soho. I got off the E on Canal street to stop by my favorite coffee shop when I saw a woman walking towards me with a plaid Dairy Boy shopping bag. Her shopping bag reminded me of the tickets I forgot to book online. I immediately asked her where she got that bag from. She happily pointed me in the direction of Grand street. As I made my way toward the holiday market, I saw more of the green, plaid-printed bags with hot pink at sides, passing by me. My anticipation was building. To my surprise the line for non ticket holders wasn’t too long and I made it inside in just 30 minutes. That’s quick for a New York pop up. I was able to secure a time slot to shop on Sunday, December 7th. I decided to take a look around and choose items I’d like to buy on Sunday.

Photo by Kaye Liautaud

Photo by Kaye Liautaud

Inside was winsome with charming decor. The space felt warm and inviting. It gave me the sense of coming into a cabin to warm up with a flannel blanket and hot chocolate by the fire. There was hot chocolate on the way out but, the holiday market was filled with Dairy Boy merch and clothing for the new winter collection. Some of the standout items included puffer vests, graphic sweaters, and milk bottle ornaments.

Photo by Kaye Liautaud

Photo by Kaye Liautaud

Photo by Kaye Liautaud

My eyes were fixed on the graphic sweaters. The New York apple sweater a piece I wanted from the previous Dairy Boy pop up during the summer. When I returned on Sunday to purchase my sweater, I was pleased to enter the venue with my ticket and avoid line anxiety. I really hope that future Dairy Boy pop ups continue to offer tickets for guests to choose their time slot in advance. Having the tickets in place made my experience more enjoyable. I saw some Dairy Boy horse-printed holiday poppers that were filled with patches, scrunchies, and NYC pins. I made sure to grab those as well to give as gifts. After purchasing my sweater, I had if gift wrapped at the complimentary wrapping station. My only regret after leaving the Dairy Boy holiday market was not purchasing the horse printed wrapping paper as well.

Photo by Kaye Liautaud

 

Photo by Kaye Liautaud

 

Photo by Kaye Liautaud

 

Photo by Kaye Liautaud

My overall experience at the Dairy Boy Holiday Market was pleasant and enjoyable. The reps who were helping me choose a size and wrap my gifts were kind and helpful. I didn’t feel rushed with my shopping. The decor was lovely and gave me the sense of a home in the mountains. Since being in a cabin in mountains is an impossible feat in Soho, I’m glad I have a piece of fashion that can portray a similar look and feel. For now, I’m eagerly waiting for the next Dairy Boy pop up to arrive in NYC.

Photo by Kaye Liautaud

 

Photo by Kaye Liautaud

 

Photo by Kaye Liautaud

 

Photo by Kaye Liautaud

 

Photo by Kaye Liautaud

 

Photo by Kaye Liautaud

 

Photo by Kaye Liautaud

 

Photo by Kaye Liautaud

 

 

Kaye

As the host and founder of The Kaye Liautaud Show, streaming on Youtube, I put my interests, perspectives, and product reviews into my blog to share with you. Subscribe on YouTube to enjoy new episodes of The Kaye Liautaud Show.

Dairy Boy NYC Summer Pop Up

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Photo by Kaye Liautaud

I’ve lived in New York my entire life and I assure you that the summers are sweltering, the city streets are gritty and the skyline is stunning. Glass milk bottles and vibrant produce being sold on the streets in green pastures is nonexistent in the city; especially in Soho where graffiti is on every building and brick flooring is grimy. I was standing in line for a pop up event on Mercer street while my friend was waiting in line on Greene street for the Dairy Boy pop up since 3 a.m. With both events in close proximity I decided to join my friend in line after learning what a disappointment the YSL pop up was going to be. As I walked over to Greene street, the line was at the end of the block with people who dared to sit on the city’s concrete. There were people keeping count of the line as I nervously walked to the front. The Summer Fridays product inside a limited edition Dairy Boy makeup bag for the first 50 guests, was tempting enough. There was an evergreen ice cream truck parked outside of Shopify where the pop up was being held. I had never heard of Dairy Boy until the day of their Summer pop up in Soho. During this time I was fairly new to attending pop ups in the city.

Photo by Kaye Liautaud

Photo by Kaye Liautaud

The ice cream truck was advertising the use of fresh dairy milk. I began to wonder how good this ice cream must be for people to wait for hours in line. It was 9 a.m. and I was getting hungry. My slight lactose intolerance wasn’t interfering with my craving for a vanilla Dairy Boy ice cream. My friend and I were chatting about how overwhelming pop ups can be when I asked her “What is a Dairy Boy? An ice cream or milk company?” She laughed and said “She’s an influencer. People are waiting to buy her stuff.” With three more hours left before the event opens, I researched Dairy Boy. To say Paige Lorenze is selling cute clothing online would be an understatement. Dairy Boy appeared to be more than a clothing line. It was a lifestyle. One that’s impossible to live, in New York City. I began to ponder the name Dairy Boy and thought it was a play on the word tomboy but, with a more feminine and farm-like aesthetic. According to an article published by In The Know by Yahoo, Lorenze said Dairy Boy began as a joke with her followers about her preference for dairy milk as opposed to milk alternatives that lack health benefits. Many people are familiar with the phrase “Hot girl summer,” and Lorenze said “Dairy girl summer” to her followers. She became known for this phrase by her followers and began selling hats that said “Dairy girl summer.” Lorenze sold hats with the slogan on them and they sold quickly. She changed the phrase into Dairy Boy because she likes the term tomboy and her style is a little tomboyish. Lorenze also said that Dairy Boy made the brand more Unisex.

Photo by Kaye Liautaud

Finally, it was 12 p.m. My friend and I entered the space and it was like stepping into a barn house. Everything was furnished in dark cherry wood, grass, and produce. The atmosphere was undeniably adorable with country charm and an inspiration for simple living. It was refreshing to be surrounded by green grass and veggie baskets.

Photo by Kaye Liautaud

Photo by Kaye Liautaud

Photo by Kaye Liautaud

Photo by Kaye Liautaud

Lorenze also has a home brand called American Charm that offers a variety bedding kits and home goods.

Photo by Kaye Liautaud

Photo by Kaye Liautaud

I was thrilled to see that Dairy Boy offered NYC merch and I wasn’t going home without the Apple tote. It’s a tote that holds a significant memory for me. The Dairy Boy pop up has been one of my favorite NYC shopping experiences and I look forward to the brand returning to the big apple, soon. I truly admire how Paige Lorenze was able to merge fashion with farm life. The clothing is relaxed without feeling overly tomboyish, with a touch of femininity. I’m glad I wasn’t being sold beige clothing and chunky gold hoops. Not that there’s anything wrong with those items-I just crave a style that is different from the oversaturated GRWM (get ready with me) videos I see on my timeline. Dairy Boy gives me the impression that I can have simplicity in my wardrobe and lifestyle without the pressure of needing to appear overly feminine, according to societal standards. While I recognize that farm life isn’t glamorous and New York City will never give me quiet 5 a.m. sunrises on green pastures, I can at least reflect that desire in the way that I dress and present myself to others. Dairy Boy is one of the few brands with clothing that truly embodies a lifestyle.

Photo by Kaye Liautaud

Photo by Kaye Liautaud

Photo by Kaye Liautaud

Photo by Kaye Liautaud

Photo by Kaye Liautaud

Kaye

As the host and founder of The Kaye Liautaud Show, streaming on Youtube, I put my interests, perspectives, and product reviews into my blog to share with you. Subscribe on YouTube to enjoy new episodes of The Kaye Liautaud Show.

Kitsch Cafe NYC

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Photo by Kaye Liautaud

/kit•sch/ is pronounced kiCH, meaning icing for sweet confections, aesthetic styles, and excessive art. The word kitsch has many meanings. The brand Kitsch however, had many products to offer at their Kitsch Café pop up in New York City. My first impression of Kitsch began with a pack of hair bungees I purchased at Ulta. A friend of mine suggested I start using hair bungees for my hair buns in ballet class. My hair routine before class finally shifted in the most convenient way. I had a tight ponytail that easily wrapped into bun. A few hair pins helped with that as well. A good bun starts with a good ponytail. Kitsch hair bungees became the only hair tie I relied on for my ballet buns. Reliability needs to be added to the definition of “kitsch.”

Photo by Kaye Liautaud

Photo by Kaye Liautaud

The corner of Bedford street had a charming storefront with vibrant flowers and a table of Kitcsh’s new hair fragrances. The fragrance scents included: Pistachio Latte, Sheer Violet, Warm Sugar, Amber Shores and Tart Cherry. To sweeten the experience, Kitsch cafe was serving an assortment of flavorsome iced lattes on a warm August day in the city. Each drink purchase came with the new Kitsch hair perfume of your choice. When you find out that Kitsch is giving out 30 pink tote bags filled with hair products including shampoo bars, hair clips, and every scent of hair perfume, you and your friend dedicate your time to standing in line for a few hours until they open. It’s just a typical morning in the city to see a line wrapped around the block for some beauty products.

Photo by Kaye Liautaud

There was no way I could resist. Every minute in that line was worth it, not just for the products but, also for the service I received. Pop ups have become a growing phenomenon this summer. Every weekend there’s an event with social media worthy installations and merch. This also means workers at the event can become impatient dealing with crowds of people and giving eye rolls with every question that is asked of them. I’m happy to say that the energy of the brand ambassadors matched the color of their aprons. Cheerful, pleasant, welcoming, and kind. I’ve never seen a shade of pink that didn’t make me smile. Kitcsh only echoes this sentiment.

Photo by Kaye Liautaud

Photo by Kaye Liautaud

Photo by Kaye Liautaud

There was a claw machine to play inside the cafe. Inside the claw machine were hair perfumes, clear balls with Labubu stickers inside and empty clear balls. If you picked up a ball with a Labubu sticker inside , you would be given an actual Labubu doll. If you picked up an empty ball then, sadly, you lost like I did.

Photo by Kaye Liautaud

Photo by Kaye Liautaud

Kitsch Café was a well-organized event that offered a unique introduction to their new product line of hair perfumes. Among all the perfume scents, Warm Sugar was my favorite. It was a subtly sweet scent that was reminiscent of vanilla and melted caramel. Sheer Violet was my second favorite with its floral notes and fresh scent. I strolled down Bedford Street enjoying my vanilla matcha and observing the smiles of those with pink totes over their shoulders.

Photo by Kaye Liautaud

Photo by Kaye Liautaud

Kaye

As the host and founder of The Kaye Liautaud Show, streaming on Youtube, I put my interests, perspectives, and product reviews into my blog to share with you. Subscribe on YouTube to enjoy new episodes of The Kaye Liautaud Show.

The Kaye Liautaud Show

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It’s time for a new style of talk!

MORE INFORMATION COMING SOON!

Kaye

As the host and founder of The Kaye Liautaud Show, streaming on Youtube, I put my interests, perspectives, and product reviews into my blog to share with you. Subscribe on YouTube to enjoy new episodes of The Kaye Liautaud Show.