Melt into a world of fun and flavor.
Welcome to the Museum of Ice Cream in downtown New York City. This pop up exhibit features installations that are multi-sensory and provoke imagination in a space inspired by flavors and deserts. Visitors get to experience MOIC through interactive installations while tasting various flavors of ice cream throughout the exhibit. Keep scrolling for more of the joy at Museum of Ice Cream.
Meet the men guiding the magic at MOIC. Ricardo Sanchez, a.k.a. Ricky Road, and Adam Troyer a.k.a. Red Velvet; employees of MOIC. Once you step into the Museum of Ice Cream your real name melts away and you are encouraged to choose an ice cream name for yourself. The MOIC employees prefer to be called by their ice cream names.
No one is exempt from having an ice cream flavor for a name at MOIC. Not even celebrities. Take a look at these flavors and see which names are familiar.
A dining hall with a table of deserts await guests at the MOIC in NYC. Don’t be fooled. The deserts are not edible. Only the trays of hazelnut, pistachio, and strawberry macarons are given for guests to eat.
The subway room at MOIC is a recreation of the NYC train cars with an automated announcer telling visitors the name of the next stop. This room also features windows with moving graphics of the skyline, galaxy, and realistic view of the NYC subway platforms.
“A lot of curiosity and kind of confusion-excitement.” -Ricky Road, MOIC employee.
A room of hanging bananas split into two colors. Red Velvet told me that the banana room is where adults have the most fun.
“They’ll actually run through them and have fun. When you get an adult to be a kid again, that really satisfies the purpose of the room.” -Red Velvet, MOIC employee.
“Ice Cream is a smile.” -Red Velvet, MOIC employee.
A rainbow hallway lit up in primary colors.
Giant sculptures of scoop handles scooping a ball of ice cream. The textures in the sculptures are realistic and well detailed. Visitors are given a scoop of stretchy ice cream in this room.
This giant tube slide is three stories high and takes visitors for a fast spin. Ricky Road tells me this is his favorite room in the exhibit where adults don’t know what to expect. He said after pushing five grown women, who seemed skeptical down this slide, they were all screaming in crescendo.
“I think adults are more themselves when they go down the slide.” -Ricky Road, MOIC employee.
The sprinkle pool is the final room in the exhibit. The pool is filled with rubber multi-colored sprinkles and a bright red slide. The beach balls are the cherry on top of the sprinkle pool experience. Be sure to take off your shoes before taking a dip in the sprinkles. There is a lifeguard on duty.
I’m a fashion enthusiast that strives to create looks that fit my persona, effortlessly. Art exhibits, reading, the news and anything peaks my interest and strikes creativity, are all put into my blog to share with you.
